Resolution Health Collaborative
A popular Midwestern massage therapist expanded her practice into a wellness clinic, and rebranded with a dynamic design system to support their various service categories.
Brand Strategy, Design
Rebranding, Visual Identity Design, Marketing Collateral
Resolution Health Collaborative grew out of a solo practitioner's therapeutic massage business into a personalized wellness clinic and integrative fitness center. We collaborated with the founder to establish a look and feel that sets them apart from spa-like experiences by emphasizing their high-quality, high-impact therapeutic services.
For their logo, we generated concepts based around safety, healing and natural elements. We noticed the way the veins of a leaf—which serve to transport vital nutrients and remove waste for a plant—complemented the shape of a shield and mimicked the muscles of a person's back. Bringing together these components created a simple, recognizable shape that matches their message and appears both strong and elegant.
As their list of service offerings grew, so did the need to bring awareness to the breadth of their expertise without diluting their message. We created a series of patterns to differentiate each of the four service categories, and highlighted their individual benefits. Then, we displayed them together to establish the concept of an integrated, multi-pronged approach to promoting wellness.