ChalkDoc was created by a teacher who was disenchanted by the canned lesson-planning tools on the market. He decided to build tools that both students and teachers can enjoy.
Branding, UX Design, Website Design, Illustration
Startup Brand Launch, Product Design
ChalkDoc is a completely customizable lesson-planning app built for teachers' tiny budgets and limited time. The tool features simple, streamlined functionality and access to relevant and entertaining questions to engage students' hearts and minds. While other apps generate non-editable worksheets, ChalkDoc gives teachers control over the specific kinds of problems they know their students need to work on most.
Our work with ChalkDoc started with establishing a market need through research and user surveys. We then developed a simple visual identity, creating a consistent look and feel to extend across their responsive marketing website, worksheets and web app as they experimented and scaled its functionality.
While keeping it simple was the number one priority in their early days, we made sure to bring out the approachable charm of the brand through custom illustrations and playful copywriting.
We created a marketing website for the founder to edit at will, and connected him with the right developers to build the web app. We collaborated with them to create the user flow and interface design, establishing a foundation and a series of assets to expand with the product development.