Little Green Light
A cloud-based donor management platform provides nonprofits with simple, approachable tech tools to maximize fundraising efforts.
Brand Strategy, Visual Identity Design Refresh, Website Design, Copywriting, Design, Illustration
Brand Refresh, Brand Expansion, Website Design, Marketing Collateral
After ten years in business, Little Green Light had gained outstanding recognition in the nonprofit world. To accelerate signups, they decided it was time to enlist outside help to express their fun personality and consolidate their message.
Working in-depth with the executive team, we pulled together their values and individual personalities into a simple, potent identity. We paid special attention to the user experience on their website to guide visitors through the product features and benefits, and removing obstacles to encourage user sign-ups.
We expanded their new identity across a variety of marketing collateral, including a custom responsive WordPress website, complete with humorous illustrations and eye-catching animations, as well as digital and printed collateral, including trade show exhibits, one sheets and online ads.