The Redox Podcast
When Redox took to the airwaves to tackle the toughest questions in healthcare, we worked with them to expand their brand into audio experiences.
Design, Development, Music Selection
Logo Design, Website Design & Development, Web App Integration, Marketing Templates
Collaborating with Redox and their PR team, we coordinated the creation and launch of Redox's new podcast series about the challenges of modern healthcare. We crafted the podcast cover image, selected the intro music to use as sonic branding for each episode, created the graphics to promote the episodes on various platforms, designed the episode content structure for landing pages, designed and developed a new section of their marketing website for the podcast episodes and integrated it with the necessary third party tools to deliver the podcast across platforms and capture leads.
To support their in-house marketing team beyond the launch of the podcast, we built a system of templates for them to quickly and easily generate the graphics, landing pages and descriptions to promote each subsequent episode. Featuring high-profile guests like Jonathan Bush and Mint.com founder, Aaron Patzer, the newly branded podcast was an immediate success, attracting an initial audience of over 1,000 listeners and further establishing Redox as a thought leader in healthcare technology.