A determined, woman-led company sought to establish a strong brand with a mission to save lives and challenge misconceptions around the healing power of clinical nutrition.
Naming, Brand Strategy, Visual Identity Design, Graphic Design, Copywriting
Branding, Website Design, Website Development, Marketing Collateral
Selling to health systems is no easy feat. Advocating to change decades-old processes in a hospital setting is even tougher. But these women set out to do just that, backed by a compelling combination of evidenced-based medicine and firsthand health IT experience. We collaborated with the founder to perfect their message and create an upbeat brand to match the spirit of their mission.