Little Green Light
Brand Strategy, Identity Design Refresh, Responsive Website Design, UX Design, Illustration, Collateral
Brand Refresh, Brand Expansion, Website Design
After ten years in business, Little Green Light decided it was time to cast aside their old visual identity and express their personality in a new, fresh way as they gained outstanding recognition in the nonprofit world.
We worked in-depth with their entire core team to pull together their values and individual personalities into a simple, potent identity that could sum up their "small but mighty" vibe in words and images. We paid special attention to the user experience on their website to guide visitors through the product features and benefits, and removing obstacles to increase user sign-ups.
We expanded their new identity across a variety of marketing collateral, including a custom responsive WordPress website, complete with humorous illustrations and eye-catching animations, as well as printed signs, collateral and swag, as well as online banners.