Branding, Identity Design, Collateral, Responsive Website Design, UX Design
Branding, Website, iOS App
Digital Alchemy uses the power of mobile technology to connect house hunters and homeowners with financial professionals. Through the app, users can be non-intrusively guided through each stage of the home ownership process with in-depth information uncommonly found in real estate apps made for mass markets.
We worked with Digital Alchemy to create a sleek visual identity, with matching collateral and a white label app that we customize for each financial institution.
The mark, formed by two sets of rising bars, create an "A" for Alchemy. Given the name, gold was an obvious choice for their primary brand color; it's contrasted nicely with a stately navy blue to give the brand a confident, professional foundation.