Close sales faster with persuasive customer stories and testimonials.
Engaging & Customer-Focused
Case Studies for Your Growing Tech Company
Case studies are a company's most effective form of social proof. But a case study that’s drowning in industry jargon is a wasted investment. Even if it’s read, it won’t be remembered or acted upon. Instead, capture the attention of investors and customers by telling your customers’ success stories in an engaging way.
Go beyond a boring retelling of the problem your customers have, the solution you provide, and the results your customers experience. Turn your successes into memorable stories that inspire trust and lead to more closed sales.
Case Study Deliverables
Plot Creative Studio provides a full-service experience to take the process of interviewing, writing and designing case studies off your marketing team's plate.
Strategic Discovery Session
Ensure an insightful, targeted case study interview with our kick-off strategy session that covers your ideal customer and their pain points, the solution you provide, and the results you’re most proud of. Determine the action you want your case study readers to take.
Professional Customer Interview
We will conduct a professional interview of your customer, using questions that have been developed specifically for your sales goals. Up to two people (ideally C-suite) will be included on the call.
Editable “Case Study Request” Email
Improve the likelihood that your satisfied customers will agree to take part in a case study by using our email template that you can personalize and send.
Sharable, Downloadable Report
Receive a completed two-page report that has been professionally designed to complement your other branded materials. Your report includes an executive summary and the case study.
Popular services available by request. Fees will be estimated prior to beginning work.
Curated promotional quotes that didn't make it into the case study.
Your Tweetable case study in 140 characters or less.
Highlight stats with professionally designed infographics.
Professionally Designed PDF
Ready to share, print or offer as a gated document to collect leads.
Case Study Copywriting & Design
Process & Timeline
Schedule a strategic discovery session to identify your sales goals and your ideal case study interview candidates.
List of Interview Questions
We will develop interview questions that uncover your customer's most compelling stories.
You send the provided template email to request their participation.
Schedule the Interview
We will schedule and complete the interview.
We will write the case study within 2 weeks of the completed interview.
We will send you and your customer the written case study draft for approval.
Design & Layout the Case Study
If you would like us to lay out the case study as a PDF, there are a couple options: we can create a reusable design template that your team can use to lay out your own future case studies, or we can lay out each case study for you. We provide two design/layout options and one round of revisions for the selected option.
We will share the final case study document as raw text in a Google Doc along with any design files included in the scope of work.
Use Case Studies to Accelerate Growth this Quarter
Partner with us to complete 2-3 case studies each month, or simply start with one. Get started in as little as 2 days.