Resolution Health Collaborative

A popular Midwestern massage therapist expanded her practice into a wellness clinic, and rebranded with a dynamic design system to support their various service categories.

SERVICES
Brand Strategy, Design

PROJECT TYPE
Rebranding, Visual Identity Design, Marketing Collateral

Resolution Health Collaborative grew out of a solo practitioner's therapeutic massage business into a personalized wellness clinic and integrative fitness center. We collaborated with the founder to establish a look and feel that sets them apart from spa-like experiences by emphasizing their high-quality, high-impact therapeutic services.

Resolution Logo Process
Resolution Logo

For their logo, we generated concepts based around safety, healing and natural elements. We noticed the way the veins of a leaf—which serve to transport vital nutrients and remove waste for a plant—complemented the shape of a shield and mimicked the muscles of a person's back. Bringing together these components created a simple, recognizable shape that matches their message and appears both strong and elegant.

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As their list of service offerings grew, so did the need to bring awareness to the breadth of their expertise without diluting their message. We created a series of patterns to differentiate each of the four service categories, and highlighted their individual benefits. Then, we displayed them together to establish the concept of an integrated, multi-pronged approach to promoting wellness.

Resolution Patterns
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